Experian's 2011 Social Media Consumer Report spills the beans on how people are using Facebook and other social media networks, and it's a compelling read for small business owners or anyone selling a product or service online.

Some eyebrow raising stats include:

• 35% of visits to Social Networking sites are immediately followed by a visit to another Social Media site or search engine
• Email marketing and Social Media are a powerful combination to boost traffic
• People are accessing their digital life through mobile devices